Question

How important is technological convergence for institutions and audiences within a media area which you have studied?

SLIDE 1

CAPS. Pixar invented, sold to Disney. Improved software/hardware. Disney used in ‘Beauty and the beast’ -1991. (Jeff Bridges)

SLIDE 2

Pixar enhances Disney’s animations,production line became more efficient . =strengthens another, large audiences, people trust (before = hand drawn animations). 

SLIDE 3

For ‘Bugs Life’ the technology wasn’t good enough so John Lassester created a ‘croud team’ to make it work.

SLIDE 4

Monsters University = 4 years  (6 years for Brave). Pixar = doubled size of “render farm” = created a realistic system of lighting known as “global illumination.” –

SLIDE 5

Pixar improved technology for ‘Monsters University’ compared to ‘Monsters Inc’. Computers=2X more powerful.

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